Jeff Smedsrud

Jeff has built and grown health insurance marketing and business companies for over 30 years, and served as a healthcare reform advocate. He is Co-Founder of, the nation’s leading unbiased search and comparison engine for individual health insurance plans. He is also a Co-Founder of Pivot Health and HealthValues, online supplemental benefit organizations. Previously, Jeff was Chief Marketing Strategy Officer and Senior Vice President of The IHC Group, a publicly traded insurance holding company, and President of American Independence Corp. He was also President of IHC’s fully insured division, which he helped grow from $0 to nearly $300 million in revenue in seven years.

Scott Wood

Concurrently CEO of Benefit Commerce Group, Scott has more than 30 years of experience, knowledge, credibility, and business contacts within the insurance industry. He is an inspirational and driven professional with proven ability to assemble and motivate management teams that deliver cost-effective return-on-investment. An expert negotiator and consensus builder, he is able to achieve win-win outcomes by cutting to the heart of issues and unifying stakeholders. Previously, Scott was COO of Independence Holding Co. (NYSE: IHC) and CEO of Insurers Administrative Corp (IAC). At IHC, he directed the executive teams of eight IHC companies and oversaw six product lines, annual operating budgets of $40M+, managed 500+ employees.

Frank Fugiel

Frank is a skilled veteran health plan warrior, with experience in life and health insurance underwriting, product development, sales, claims, medical management and cost containment activities. He is the principal of a consulting firm, Underwriters Insurance Solutions LLC.

Dr. April Seifert

April has over 10 years of experience in health care data analytics and informatics. April has led the analytical teams at, and oversaw analytics and strategy for Target Corporation’s self-funded employee plan. She also served part of her career as Lead Healthcare Analyst at Medica Health Plans.

Crystal Dorsey

Crystal has 20 years of experience in actuarial consulting. She performs financial and actuarial analyses to provide results-oriented strategies for clients, and serves as a senior level actuarial officer.

Stacy Ketcham

Stacy is a senior-level executive with 25 years of insurance industry experience in carrier, TPA and consulting environments. Concurrently, she is Senior Client Executive at Benefit Commerce Group.

Mindy Stadel

Mindy has spent the majority of her insurance career in claims management. As the Relationship Manager of Pivot Health her duties include implementation of interfaces with Pivot Health and project management, with an eye on accuracy and meeting deadlines.

Colleen McGuire

Colleen is a communications expert with nearly 20 years of experience developing website creative strategies and content, SEO-rich articles, press releases, email campaigns and engaging content for social communities.

Nancy Zalud

Nancy has over 30 years of experience leading corporate communications for insurance companies and insurance marketers. Concurrently, she is Director, Communications at Benefit Commerce Group.

Patty Strickland

Patty Strickland is a lifelong health care advocate, and has 30+ years of experience in the insurance business environment. She serves as the President and Chief Operating Officer of Communicating for America.