Jeff Smedsrud

Jeff has built and grown health insurance marketing and business companies for nearly 30 years, and served as a health care reform advocate for much of his career. He is co-founder of HealthCare.com, a leading search and comparison engine for individual health insurance. He is the co-founder of Pivot Health, a HealthCare.com company. Previously, Jeff was Chief Marketing Strategy Officer and Senior Vice President of The IHC Group, a publicly-traded insurance holding company, and President of American Independence Corp. He was also President of IHC’s fully insured division.